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☆ The $21 billion influencer industry has gone completely off the rails
▼ + stars: | 2024-05-01 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +9 min

Influencer marketing is booming, and brands spend billions to promote products with a personal touch. But these days, the industry of influencer marketing is completely off the rails. Since 2016, the dollars driving the influencer marketing industry have ballooned from $1.6 billion a year to an estimated $21.1 billion in 2023, according to Influencer Marketing Hub. Marketers, brands, influencers, and platform companies all have opportunities to exploit one another to varying degrees of harm." It's not great for consumersDespite the money flying around, the FTC only provides basic guidelines about disclosure requirements for influencer marketing to protect consumers of their content.

Persons: —, Emily Hund, Hund, David Camp, Michael Jordan, George Foreman, Brooke Shields, Calvin Klein, isn't, It's, Kim Kardashian, influencer Chiara Ferragni, Lindsay Lohan, DJ Khaled, Naomi Campbell, Kardashian, Dylan Mulvaney, Bud Light, Ben Shapiro, Donald Trump Jr, Camp Organizations: Service, Business, Social Media, Harvard Business, CBS News, Nike, Salton, FTC, SEC, Consumer, NBC Locations: influencers, California

☆ Tesla's reign as EV king is fizzling, so Elon Musk has his sights set on a new goal — turning X back into Twitter
▼ + stars: | 2024-04-09 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +6 min

Tesla's stock is down over 10% in the last year, and Elon Musk's net worth has also fallen. Lately, social media platform X has begun to look more like regular old Twitter. With his social media venture, X, that seems to mean returning to the app to the pre-Musk days of plain old Twitter. Musk and representatives for Tesla and X did not respond to requests for comment from Business Insider. "Honestly, the best thing that Twitter can do to regain its position is to sideline Musk.

Persons: Tesla, Musk, —, Elon, Gabor Cselle, CNN's Oliver Darcy, David Camp, Metaforce, Camp, X, Cselle, Ed Zitron, Kim Kardashian, Jay, Zitron, Linda Yaccarino, Yaccarino, he's Organizations: Elon, Service, Twitter, NBC News, Variety, Business, Camp Locations: China, Texas

☆ Here's what beneficiaries need to know as the Social Security Administration phases in new policies for overpayments
▼ + stars: | 2024-04-01 | by ( Lorie Konish | ) www.cnbc.com time to read: +2 min

Social Security beneficiaries who owe money to the Social Security Administration may see much lower default withholding rates from their monthly checks, thanks to new policies that are going into effect. As of March 25, the Social Security Administration no longer plans to collect 100% of a total monthly Social Security benefit payment to recoup the money beneficiaries owe due to overpayment of benefits. But there may be a short period where beneficiaries are still affected by the old policy, the Social Security Administration announced on Friday. If that happens, affected beneficiaries should call the Social Security Administration at 1-800-772-1213 to lower their withholding rate, the agency said. Under the new leadership of Commissioner Martin O'Malley, the Social Security Administration is working to curb the burden to affected beneficiaries.

Persons: overpayments, David Camp, it's, Camp, Martin O'Malley, O'Malley Organizations: Social Security, Social Security Administration, Finance, Social, Security, National Organization of Social Security, Representatives

☆ More than 1 million are waiting for Social Security to process initial disability claims. The consequences are 'devastating,' lawmaker says
▼ + stars: | 2023-11-01 | by ( Lorie Konish | ) www.cnbc.com time to read: +4 min

One Social Security disability applicant finally had a hearing scheduled for this month but did not live until the scheduled date, according to David Camp, interim CEO at the National Organization of Social Security Claimants' Representatives. While the patient sought help with 825 days left to live, Social Security wasted more than 500 days with its delays. From 2010 to 2022, claims for Social Security disability benefits declined by 37%, while claims for Supplemental Security Income, or SSI, fell by 49%, according to Camp. Eliminating that phase of the process could free disability determination services staff to work on initial disability claims and reduce backlog, she said. Increase funding for Social Security AdministrationCongressional Republicans have proposed a 30% federal budget cut, which would be "completely devastating" to the Social Security Administration, said Kerr-Davis.

Persons: Richard Stephen, Istock, David Camp, Linda Kerr, Davis, Kerr, Jennifer Burdick, Aleksandr Zubkov, Burdick Organizations: Getty, National Organization of Social Security, Representatives, Social Security, Social Security Administration, Consortium, Citizens, Force, Republicans, Davis, SSA

☆ Opinion | Why These Six Americans Moved Away from Organized Religion
▼ + stars: | 2023-06-07 | by ( Jessica Grose | ) www.nytimes.com time to read: +2 min

“Nones” — the term of art for those who say they have no particular religious affiliation — is an unsatisfying label. I’m not the first to notice that it sounds like “nuns” when said aloud, and that, as a result, it can confuse people who aren’t steeped in sociological jargon. But more crucially, “nones” obscures the diversity of backgrounds and beliefs among the millions of Americans who fall into this very broad category. Previously, nones had been defined by what they aren’t — adherents to a religious tradition — rather than who they are or what they believe. “They haven’t really thought about truth, meaning, etc.,” he said.

Persons: “, I’m, ”, nones, David Campbell, Geoffrey Layman, John Green, Campbell, religionists, Secularists “ Organizations: Notre Dame

☆ Streaming services like Hulu, Discovery+, and Disney+ have been ramping up the amount of ads in their shows
▼ + stars: | 2023-05-22 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

But in the past year, ad loads have crept up on almost all the top services, per MediaRadar. Now that streaming companies have fallen in love with ads, viewers can expect to see a lot more of them. Discovery+'s ad load grew 69%, to about 5 minutes per hour, while Hulu's jumped 38%, to 7.3 minutes per hour. MediaRadar shared numbers for standard commercial spots, which are the most common form of ads on streaming services. Disney+ Basic and Netflix's Basic with Ads are also increasing their ad loads — which is to be expected, as they're still ramping up.

The departure of ads chief Linda Yaccarino to Twitter has thrown NBCU into chaos. The exit comes on the heels of the departure of NBCU CEO Jeff Shell after sexual harassment allegations. One advertising executive who works closely with NBCUniversal described the situation inside the company as a "Cuban missile crisis." NBCU does have a deep bench of ad executive talent that's highly regarded in the ad industry. Although Yaccarino's departure from NBCUniversal to Twitter was a surprise, she had been close with the company and its billionaire owner.

While the UK as a whole voted to leave the EU in the 2016 Brexit referendum, Northern Ireland voted 56% to 44% to remain. But if there is no agreement unionists can support, Northern Ireland will continue to have no functioning political institutions, he said, "and I don't think that is an outcome that anybody really wants". "If the choice is Sinn Fein rule or even imperfect British rule I would certainly take British rule before I would take Sinn Fein rule," said TUV leader Jim Allister. Completing the intense pressure Donaldson is under from all sides as the defining moment of his leadership nears is the more liberal Ulster Unionist Party, ready to cast itself as the unionist party of pragmatism if the DUP's boycott escalates. What will ultimately protect Northern Ireland's place in the United Kingdom is if Northern Ireland works."

☆ Trinidad prepared to reject BP, Shell offshore exploration bids -sources
▼ + stars: | 2022-12-28 | by ( Curtis Williams | ) www.reuters.com time to read: +2 min

REUTERS/Ranu Abhelakh/File PhotoCompanies Bp Plc FollowShell PLC FollowPORT OF SPAIN, Dec 28 (Reuters) - Trinidad and Tobago is preparing to reject four offshore exploration bids by BP Plc (BP.L) and Shell Plc (SHEL.L), according to people familiar with the matter, because they failed to meet the government’s minimum requirements. If not, the blocks will not be awarded, officials at the Ministry of Energy and the Cabinet told Reuters. The Caribbean country urgently needs new gas supplies to boost its liquefied natural gas (LNG) production. The Energy Ministry objected to the offers' conditional commitment to drill new wells and what it described as a meager signing bonus. BP’s president for Trinidad and Tobago operations, David Campbell, had urged movement on the bids saying BP needs to access deepwater fields for future output.

☆ Netflix's ad tier has finally launched, and while some advertisers were initially all-in, many plan to buy ads on competitors like Amazon or Disney instead
▼ + stars: | 2022-11-03 | by ( Lindsay Rittenhouse | Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Netflix's ad tier launched November 3, and its top ad exec Jeremi Gorman has said its ad inventory is nearly sold out. But some ad buyers said they're advising clients to hold out until the price comes down. One buyer said only half of its TV advertisers initially interested in Netflix are going forward with a deal. This person is advising clients to buy Netflix ads only when prices likely dip in six to 18 months. Most ad buyers think Netflix will eventually field a valuable offering but early returns are likely to be disappointing.

☆ Some advertisers were initially all-in on Netflix's ad tier, but many are now planning to buy ads on competitors like Amazon or Disney instead
▼ + stars: | 2022-10-25 | by ( Lindsay Rittenhouse | Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

But some ad buyers said they're advising clients to hold out until the price comes down. One buyer said only half of its TV advertisers initially interested in Netflix are going forward with a deal. This person is advising clients to buy Netflix ads only when prices likely dip in six to 18 months. Advertisers are also reluctant to buy Netflix ads because they're untested and competing against platforms that have proven performance, like Hulu, NBCUniversal's Peacock, HBO Max's ad tier, and Amazon, sources said. Most ad buyers think Netflix will eventually field a valuable offering but early returns are likely to be disappointing.

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